Alternative Tops

Alternative Tops Uniquely Express YOUR Individuality

The Alternative brand promotes its Reason For Being in this simple statement: "Alternative exists to promote the quest of free-thinking people to individuate by wearing t-shirts when and where they want."

Quite simply, in other words, the core of the Alternative brand is creativity and passion. This becomes evident in the process that the designers of Alternative tops practice their craft: First, the designs begin with inspiration, then are crafted into conceptual sketches, and finally they evolve into Alternative tops that are meant to find their true meaning with the individual people who wear them.

Alternative Tops for Free-Thinking People

Since 1996 when the brand's founder and creative designer, Greg Alterman, sold the first t-shirt designs out of his car, the Alternative brand has steadily gained a following of people who appreciate his commitment to raise the t-shirt up a notch on the fashion scale

Today, the Alternative brand remains true to its humble beginnings, and the people who make Alternative tops continue to believe that the t-shirt is a unique opportunity to express yourself. The Alternative brand culture is made up of a diverse group of "free-thinking people", including artisans, musicians, designers, students, activists, fashion mavens who believe in innovation and respect each others' unique views within our global community.

A socially conscious company, the makers of Alternative tops are also committed to ensuring that all their manufacturing partners produce superior product, and create the best working conditions and quality of life for the people who make the products. To this end, the Alternative brand has adopted vendor guidelines and principles for the manufacture of Alternative tops.

Alternative Tops at LunaChics

Come in see how you can express yourself - beautifully - thorough our unique selection of Alternative tops at LunaChics.